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Goal 1: Achieve 5000 website clicks during the first month of the digital campaign launch.
- Post 8 times per week
- 2 blog posts per week
- 500 newsletters subscribers + 20% open rate
Goal 2: Reach 100 Instagram post mentions after 3 months of opening
- 3 influencers: 1,000 followers
- 50 user-generated mentions
Respond to 90% comments within 24 hours
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For Goal 1:
- Engagement Rate: (Likes + Comments + Shares / Impressions)
Follower Growth Rate (New Followers / Total Followers) - Blog Traffic: Number of page views for blog posts
Time Spent on Page: Average time visitors spend on the blog page - Email Open Rate: (Number of opens / Number of delivered emails) * 100
- Subscriber Growth Rate: (Number of new subscribers – Number of unsubscribes) / Total subscribers * 100
For Goal 2:
- Influencer Reach: Total number of followers the influencer has
Engagement on Influencer Posts: Likes + Comments on influencer posts - Number of User-Generated Mentions: Count of mentions received from customers
- Engagement on UGC Posts: Likes + Comments on UGC posts
- Average time taken to respond to user comments and messages.
- Overall Engagement Rate on Instagram: Total engagement (likes + comments + shares) / Total followers * 100.